Call for papers

Italian Journal of Marketing (Springer)
Special Issue on Sustainable marketing and performance management. Contributions to theories, methods, and practices. Guest editors: Alfonso Siano, University of Salerno, Italy (; Stefania Romenti, IULM University, Italy (; Ralph Tench, Leeds Business School, Leeds Beckett University, UK (
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Deadline for submissions: 30th April 2021

Main publications authored by SCC members

Journal articles

  • Palazzo, M., Vollero, A., Vitale, P., & Siano, A. (2021). Urban and rural destinations on Instagram: Exploring the influencers’ role in# sustainabletourism. Land Use Policy, 100, 104915
  • Coppola, C., Vollero, A., & Siano, A. (2020). Consumer upcycling as emancipated self-production: Understanding motivations and identifying upcycler types. Journal of Cleaner Production, 124812
  • Palazzo, M., Vollero, A., & Siano, A. (2020). From strategic corporate social responsibility to value creation: An analysis of corporate website communication in the banking sector. International Journal of Bank Marketing, 38 (7), 1529-1552
  • Vollero, A., Palazzo, M., Siano, A., & Foroudi, P. (2020). From CSR to CSI: analysing consumers’ hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal, 23(2)
  • Conte F., Vollero, A., Covucci C., Siano, A., (2020). Corporate social responsibility penetration, explicitness, and symbolic communication practices in Asia: A national business system exploration of leading firms in sustainability. Corporate Social Responsibility and Environmental Management, 1425-1435
  • Vollero, A., Siano, A., Palazzo, M., & Amabile, S. (2020). Hoftsede’s cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?. Corporate Social Responsibility and Environmental Management, 27 (1), 53-64
  • Palazzo, M., Vollero, A., Foroudi, P., & Siano, A. (2019). Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’Companies. Journal of Business-to-Business Marketing, 1-15
  • Vollero, A., Conte, F., Siano, A., & Covucci, C. (2019), Corporate social responsibility information and involvement strategies in controversial industries. Corporate Social Responsibility and Environmental Management, vol. 26 (1), pp. 141-151
  • Vollero, A., Palazzo, M., Siano, A., & Sardanelli, D. (2018). Managing CSR communication: A study of legitimacy-seeking strategies adopted by service and product companies. The TQM Journal, vol. 30 (5), pp. 621-637
  • Siano, A., Vollero, A., Conte, F., Amabile, S. (2017). More than words: Expanding the taxonomy of greenwashing after the Volkswagen scandal. Journal of Business Research, vol. 71, p. 27-37
  • Siano A., F. Conte, S. Amabile, A. Vollero, P. Piciocchi (2017). Valutare e migliorare la comunicazione digitale per la sostenibilitĂ : un modello operativo per i siti web, Sinergie vol. 35, p. 81-103
  • Siano A., Conte F., Amabile S., Vollero A., Piciocchi P. (2016). Communicating sustainability: An operational model for evaluating corporate websites. Sustainability, vol. 8, 950
  • Vollero A., Palazzo M., Siano A., Elving W. J.L. (2016). Avoiding the greenwashing trap: between CSR communication and stakeholder engagement. International Journal of Innovation and Sustainable Development, vol. 10, p. 120-140

Conference Proceedings

  • Vollero, A., Yin, J., & Siano, A. (2018). How Leading Firms Pursue Legitimacy through CSR Communication? A Cross-Regional Analysis. In Academy of Management Proceedings (Vol. 2018, No. 1, p. 11206), 78th Annual Meeting of the Academy of Management, August 10-14, Chicago, Briarcliff Manor, NY 10510: Academy of Management.
  • Siano A., Conte F., Vollero A., Covucci C., Sardanelli D. (2017). Stakeholder engagement and CSR communication strategies for corporate legitimacy: Insights from controversial industries websites. In: CSR Communication Conference 2017: Book of abstract. p. 76-82, Vienna, Austria, 21-23 September 2017
  • Vollero A., Palazzo M., Siano A., Sardanelli D. (2017). Communicating CSR for legitimacy: a comparison between service and product companies. In: 20th Conference Excellence in Services International Conference – Conference Proceedings. p. 825-834, ISBN: 9788890432774, Verona, September 7 and 8, 2017
  • Siano A., Conte F., Amabile S., Vollero A., Piciocchi P. (2016). Valutare e migliorare la comunicazione digitale per la sostenibilitĂ  un modello operativo per i siti web. In: proceedings del XXVIII Convegno Annuale di Sinergie. Management in a digital world: decisions, production, communication. p. 395-412, UniversitĂ  di Udine, ISBN: 97888907394-6-0, UniversitĂ  di Udine, 9-10 Giugno 2016, BEST PAPER AWARD
  • Vollero A., Palazzo M., Balmer J., Siano A. (2016). The impact of “social mediascape” on brand communication: CSR risks in tweetjacking. In: Marketing & Retail nei mercati che cambiano. p. 1-5, SocietĂ  Italiana Marketing, ISBN: 978-88-907662-6-8, UniversitĂ  degli Studi di Cassino e del Lazio Meridionale, 20-21 Ottobre
  • Siano, A., Piciocchi, P., Vollero, A., Della Volpe, M., Palazzo, M., Conte, F., De Luca, D., Amabile, S. (2015). Developing a Framework for Measuring Effectiveness of Sustainability Communications through Corporate Websites. In: Procedia Manufacturing – 6th International Conference on Applied Human Factors and Ergonomics (AHFE 2015) and the AffiliatedConferences. p. 3615-3620, ISBN: 978-1-4951-6042-4


  • Siano, A., & Conte, F. (2018). La sostenibilitĂ  viaggia nel web: Valutare e migliorare la comunicazione delle organizzazioni sostenibili nell’era della digital analytics. FrancoAngeli, Milano.
  • Siano, A. (2014). Management della comunicazione per la sostenibilitĂ . FrancoAngeli, Milano.